WINEGROWER & AUTHOR.
I was born into a family of grape growers in Chile, which naturally led me to start making wine alongside my grandfather and later, my father. The vineyard was my playground, and it’s where I learned to appreciate the craft from an early age.
In 1991, I took a leap across the globe to the U.S. as a high school exchange student (AFS Intercultural Programs). A year later, I returned to Chile to study Commercial Engineering at Gabriela Mistral University. But wanderlust got the better of me, and by 1995, I decided to take a break from college for an endless summer with my surfboard. For 14 unforgettable months, I explored Venezuela, Saint Martin Island, and the U.S.—from Ohio to New York City, Maine, and California. That journey ignited a fire within me to write my first novel, which I drafted before returning to my studies.
In 1998, I pressed pause on business school again and moved to France, where I enrolled at Université Michel de Montaigne in Bordeaux. There, I dove into the world of French language and wine, working my first harvest at a château in Saint-Estèphe (Haut-Médoc). It was there that I truly learned the magic of Terroir, barrel selection, and the intricate art of blending wines. Two years later, I graduated and set my sights on Italy, where I worked my second harvest at a boutique winery in Greve in Chianti (Tuscany), perfecting the art of Chianti Classico and Vin Santo wines.
With my European experiences under my belt, I returned to Chile to further my career, but this time in wine marketing and sales. I pitched a role as Export Manager for a large winery in Santiago, where I spent five dynamic years—two of which focused on the Latin American and Caribbean markets. By 2002, I was promoted to National Sales Manager and moved to Atlanta, USA. That was the beginning of my worldwide journey, building bridges through wine, culture, and people.
“IF YOU WANT TO GO FAST, GO ALONE; IF YOU WANT TO GO FAR, GO TOGETHER.” - AFRICAN PROVERB
My passion for wine, combined with an unrelenting wanderlust, has taken me across five continents and connected me with incredible people from all walks of life. But by 2005, living out of a suitcase had worn me down, and I craved a change from the high-speed corporate grind. So, I made a bold decision: I quit my job, packed a symbolic bottle of Carménère, and set off on a solo motorcycle journey on my BMW GS Adventure 1150. I rode 21,000 miles from Santiago to New York City, cutting through the depths of the Amazon jungle. It was a transformative adventure that inspired my second book.
In early 2006, I returned to my alma mater in Chile to pursue a Master in Business Administration (MBA), which included coursework at the Massachusetts Institute of Technology (MIT) in Cambridge, USA.
By the end of 2007, I was back to life as an expat, this time in New York City, where I launched the U.S. branch for one of Chile’s top 10 wineries. Not long after, I bought a new BMW GS Adventure 1200 and embarked on another adventure—this time crisscrossing the U.S. from Miami to Boston and across to Seattle, Los Angeles, Dallas, and back to Miami by November 2009.
During that journey, I conducted interviews with wine industry insiders, from store owners to distributors, importers, and restaurant professionals. I even spoke with a UC Davis professor to better understand the U.S.’s unique 3-Tier System of alcohol distribution—a crucial part of the wine business.
But the story didn’t end there. In 2010, I set off on another expedition, but with a different mission: to bring wine tasting into a more relaxed, open-air setting. I hopped on my bike, pitched my tent in National Parks across the U.S., and filmed outdoor tastings, sharing the joy of wine in the heart of nature. That same year, I began my second master's, the Wine MBA, which took me to four universities across four countries: BEM (France), UC Davis (USA), WSET (UK), and UniSA (Australia).
In 2010, I also founded Wine Adventure TV, a marketing agency dedicated to helping boutique wineries build their brands in the USA, Latin America, and Asia through innovative social media campaigns.
“FORGET DEATH AND SEEK LIFE.” - EPIC OF GILGAMESH
In February 2011, I embarked on a 10,000-mile motorcycle adventure across Australia, including Tasmania, with a film crew close behind. During this ride, I had the privilege of interviewing 19 passionate winegrowers and gaining deep insights into their unique wines and extreme terroirs.
By late 2012, the call of the open road was too strong to resist, so I packed my saddlebags once more for a solo 30,000-mile journey from Chile to New York City. This time, I chose a different path: the legendary Pan American Highway. Along the way, I filmed remote terroirs and interviewed fascinating personalities from the wine world, exploring uncharted territories in more ways than one.
From 2013 to 2020, I worked as Export Director for a premium and luxury wine portfolio, commuting between Chile and key markets in the U.S., Brazil, Europe, China, and other parts of Asia. It was an intense yet rewarding chapter that expanded my understanding of global wine dynamics.
In mid-2020, I decided to refine my wine-tasting skills further by pursuing a WSET Level 3 certification at the Florida Wine Academy. Although I’ve yet to complete the in-class tasting and written exam due to travel restrictions and my relocation back to Santiago, I did take on a new role that same year as Commercial Director for Chile’s largest family-owned wine estate. I held that position until January 2023.
Now, it’s time for a new epic adventure—one that includes my beloved son, Sebastián, as my companion on the journey.
After more than 25 years in the international wine industry, I’m thrilled to be making my own wine: MUBERT LA POÉSIE. The grapes are estate-grown in Almahue, a prestigious appellation in Colchagua Valley, Chile. This limited-edition wine is crafted at Clos de Luz winery, owned by my dear friend Gabriel Edwards. Gabriel is not just an exceptional winemaker; he’s a devoted father, loving husband, and a true steward of the land. He understands the terroir with a profound respect for nature, making it an honor to collaborate with him.
Gabriel's experienced team enables me to continue traveling the world to support my importers and connect with consumers who appreciate terroir-driven wines. Whether it’s at restaurants, wine bars, or wine stores, I’m proud to share MUBERT LA POÉSIE with those who seek to savor the beauty of Chilean terroir. I am grateful to produce my wine with Clos de Luz, where passion meets authenticity.
“Sometimes the longest way is the shortest way home.” - Ryan Holiday (Book, The Obstacle is the Way).
As you can tell, I’ve lived more lives than a cat! Now, I’m exploring the world with my son on a motorcycle + sidecar we’ve named VICTORIA. But this time, I want you to join us on this epic journey.
While we chase sunsets and open roads, here’s how I keep myself busy:
>Winegrower: I make MUBERT LA POÉSIE, my own wine. I love hosting tastings, where I share not only the flavors but also the stories behind the wine—stories about human connection, relationships, and the importance of family.
>Author: I’m in the final stages of editing my second book, which will soon be available as a Print on Demand (POD) and eBook. Stay tuned!
>Surfer: There’s nothing like the thrill of gliding over a wave. The ocean has a way of taking me to a happy, peaceful place within myself.
>Adventure Motorcycle Rider: I’m traveling full-time around the world with my son on our trusty sidecar, VICTORIA. It’s not just a mode of transport; it’s a symbol of our journey, freedom, and bond.
>Mountaineer: I love pushing my limits, so I practice high-altitude mountaineering. There’s something deeply humbling and invigorating about standing atop a summit after a challenging climb.
So, are you ready to hop on board and share this epic journey with us?
(Photo taken inside a bullring in Pamplona, Spain (2010), after Running with the Bulls)
WINES.
“My only regret in life is that I did not drink more wine.” - Ernest Hemingway
Hemingway has been a major influence on my writing. His novel, A Farewell to Arms, was the first book I ever read in English, and it was a turning point—it sparked my dream of becoming a writer. The raw emotion, the powerful prose, and the profound exploration of love and loss left a lasting impact on me.
Later, I discovered A Moveable Feast, where Hemingway captures the essence of life as a young writer in Paris. It deepened my fascination with his work and gave me a glimpse into his creative process, a world of bohemian charm and literary ambition that continues to inspire me today.
“As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of the wine, I lost the empty feeling and began to be happy and to make plans.”
This passage from Hemingway not only ignited my love for oysters and crisp white wine but also inspired me to live life with the soul of a poet in France and pursue my passion as a winegrower. It was this very spark that led me to Bordeaux at 24, where I began my journey in the world of Grand Cru Classé wines.
By 2010, my path brought me back to Bordeaux to study for a Wine MBA. And, just in time, I made a lifelong dream come true—running with the bulls in Pamplona, Spain. This daring adventure had lingered in my mind ever since I read Hemingway’s The Sun Also Rises. It was a thrill that perfectly blended my love for literature, adventure, and wine.
(Photo taken near the Colombia-Venezuela border (2005), during my Carménère Adventure motorcycle expedition)
ADVENTURE MOTORCYCLING.
“Traveling the world by motorcycle is perhaps one of the world's Last Great Adventures.” - Helge Pedersen
In 2005, I set off on a solo, 21,000-mile motorcycle journey from Santiago to New York City. Since then, I’ve traveled extensively on two wheels across the U.S., Latin America, Europe, and even the rugged terrains of Australia, including Tasmania.
The first time I took my son, Sebastián, on a motorcycle adventure, he was just 7 years old. We headed to Patagonia, with him strapped to my back using a seat belt. As the hours passed, I realized that the long ride was challenging for him—exhausting and demanding in ways I hadn’t anticipated. That’s when I decided to buy my first sidecar, giving Sebastián the chance to relax, take a nap, and enjoy the ride in comfort while I savored the open road and the wind in my face.
A year later, we embarked on our first international adventure together, exploring Chile, Argentina, Uruguay, and Brazil. It was a thrilling experience, and I found myself falling in love with sidecars. After thorough research, I stumbled upon a YouTube video showcasing my dream rig. I immediately reached out to LBS Sidecars in Holland, and by late 2019, my friend Ad Donkers had built the ultimate bike + sidecar combo: VICTORIA.
(Photo taken in Lacanau Océan, France (1998), a beach town near Bordeaux)
“I’ll ride the wave where it takes me.” - Eddie Vedder
I simply love surfing.
Gliding on a wave feels like riding a motorcycle on the open road or reaching the summit of a mountain at dawn. It’s that same rush you get when sharing a bottle of wine with someone you’re genuinely interested in, and they feel the same spark. It’s a moment of pure connection.
One of the reasons I chose to become a winegrower in the appellation of Saint-Estèphe is because it’s close to some of the best surf spots in France: Lacanau Océan, Hossegor, Cap Feret, and Biarritz. After all, man shall not live on bread and wine alone—you need surfing too!
As part of our world expedition, we’ll be stopping at some incredible surf spots, meeting new friends, tasting local food, diving into different cultures, and of course, riding the waves. Surfing isn’t just a sport—it’s a way of life. It connects you with nature and allows for deep reflection, as you soak in the beauty of this world.
For me, surfing is a lot like mountaineering. It pushes me into a state of meditation, reminding me of the privilege of being free. It’s a practice of gratitude, a celebration of life, and an expression of what it means to truly live.
SURFING.
(Photo taken on the summit of “Pintor,” Chile (2021), at 4,200 meters of altitude)
HIGH-ALTITUDE MOUNTAINEERING.
“Everything in life is possible armed only with a determined approach and a positive mindset.” - Nimsdai Purja
Patience. Endurance. Courage. Life & Death. Which word would you choose to define climbing the tallest mountains on Earth? For me, it’s all of them, plus one more: Freedom.
Right now, I’m in the midst of my most challenging project yet—training to climb Mount Everest. This journey demands a climbing plan that takes me to the highest peaks of South America and Europe before I tackle three legendary summits in the Himalayas:
>Ama Dablam – Standing at 6,812 meters (22,349 feet), it’s often called the “most beautiful mountain in the world.”
>Manaslu – The eighth-highest mountain on Earth, with an altitude of 8,163 meters (26,781 feet).
>Everest – The ultimate peak, soaring to 8,849 meters (29,029 feet), making it the highest mountain in the world.
My wines, books, videos, and podcast are more than just creative outlets; they’re an expression of my joie de vivre (joy of living). They capture my spirit of freedom, exploration, and the thrill of pushing boundaries.
On YouTube and Instagram, I’ll be sharing the stories that matter—those born from my travels, the lessons learned about people and relationships, and the foundation they create for a truly fulfilling life.
So, are you ready to join me on this epic journey to the top of the world?